written by Jim Pennington
“How much does a video cost?”
This is the proverbial question asked of me by virtually every potential client. My typical retort is, “How much does it cost to build a home?” The comment is usually something like, “Well, I need to know how many rooms, how many floors, what type of construction….”
Precisely! I can’t say how much a video will cost unless the parameters that go into producing a video are fully described. This is rarely something that can be done “on the fly” unless I am using a similar project as a comparison.
So what are the factors that go into the cost of a video? I begin here a two-part blog as we look at the three phases of producing a video: pre-production; production; and post-production. Let’s examine some typical cost considerations for pre-production and production.
Concept. Are we producing a simple testimonial, a training video, or a dramatic video? How long is the video? What is the subject of the video? Are there complex scenes? Are there car chases?
Treatment and script. As we prepare the treatment and subsequent script, it’s once again important to know the complexity and length of the video. More complex and longer videos mean higher writing costs. Is significant creative writing needed or will we be working from existing marketing materials? How many review/revision cycles will there be?
Location. Location planning is critical to cost. How many locations are needed? Is travel required? Is a location fee required? Is special licensing required? Are accommodations needed for cast and crew? What transportation requirements are there at each location?