Tag Archives: ADR

Location: Why “Where” Matters

Choosing a location is a huge part of any project.  As stated back in our previous post, How Much Does A Video Cost?:

Location planning is critical to cost.  How many locations are needed? Is travel required?  Is a location fee required?  Is special licensing required?  Are accommodations needed for cast and crew?  What transportation requirements are there at each location?

Location is often one of the first corners to get cut when trimming a budget.  Why spend the cash on a studio space rental when you can just bring the camera into your personal office, or shoot an on-the-street style video just outside your office building?

Floyd Video Stills
Left: Game of CAD (see below) / Right: Floyd Prepares for Dallas 

The simple answer is “Because production is only one part of the project.”  More often than not, location is one of the biggest factors that affects post-production time and budget.  Factors such as sound, lighting, exposure, crowds, and passersby all directly influence your video simply because of where you put the camera.

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