As 2016 draws to a close, we’re taking a moment to review the past few months and that we’ve been working on. So, what have we been up to?
Attending the 2016 TIVA-DC Peer Awards for one! It’s one of the big highlights, both recently, and over the course of the year and it was another resounding success for us; we took home another set of awards, including:
Location planning is critical to cost. How many locations are needed? Is travel required? Is a location fee required? Is special licensing required? Are accommodations needed for cast and crew? What transportation requirements are there at each location?
Location is often one of the first corners to get cut when trimming a budget. Why spend the cash on a studio space rental when you can just bring the camera into your personal office, or shoot an on-the-street style video just outside your office building?
The simple answer is “Because production is only one part of the project.” More often than not, location is one of the biggest factors that affects post-production time and budget. Factors such as sound, lighting, exposure, crowds, and passersby all directly influence your video simply because of where you put the camera.
It all started in 2009 with a sequence of four whimsical videos for SOLIDWORKS’ Now That’s Premium! campaign. Through humor, these videos tout the benefits of upgrading to a premium product (coffee, gasoline, car service and wash), encouraging users to upgrade to SOLIDWORKS’ Premium design product.
Not only did each of these videos rack up a Telly Award (plus a Peer Award for “Cup o’ Mojo”), but it was the beginning of a working relationship that continues, brilliantly, to this day.
In 2011, we introduced a little guy named Seymour in a flash-animation video for Enterprise Data Management, which became the first in a series of over a dozen videos featuring Seymour as the star. Seymour has since inspired even some of our most recent projects.
Since the SOLIDWORKS Premium project, DUO Media has produced over forty videos SOLIDWORKS, including marketing and promotion, Training Videos, eLearning Modules and Recruiting Videos, ranging in topic, length and style. SOLIDWORKS has given us creative freedom from the start, but over the years, that trust in our vision and ability has expanded and allowed us to explore and grow ourselves in our stylistic approach. Some of the most elaborate videos of our portfolio have been for SOLIDWORKS, especially when it comes to promotions for SOLIDWORKS World, the company’s annual convention.
From elaborate, sophisticated studio production and hurdling across the full breadth of downtown Frederick, to fundraisers and Blu-Ray menus, June 2016 was one of our busiest – and most productive! – yet.
As we mentioned last month, the “Floyd Series” has become one of our biggest and most expansive projects. Our client, SOLIDWORKS, has continued to give us a great deal of creative freedom to explore unconventional approaches to their video marketing. The Floyd Series started at the end of 2015 with It’s No Secret, in which Floyd (played by Kevin Brennan) is introduced. Since then, he has appeared in A Game of CAD: A Song of Design and Engineering, Floyd Prepares for Dallas and SOLIDWORKS World Wrap-Up video (coming soon). We’ve been developing a series of additional videos, which were far more ambitious than any that have come before; but we like a creative challenge! We brought Jason Krznarich onto the team to lend his expertise to creating the vastly complex system needed to pull off our vision. We rented the space at BlueRock Productions & Studio (Baltimore, Maryland) to shoot two of the three videos.
Later that same week, we went on location to downtown Frederick, Maryland, starting and ending in Baker Park, but traipsing just about everywhere in between. This video was shot entirely on a GoPro, with additional help from Jason and Brian himself.
Though difficult, all these shoots were big successes and we’ve been in post production since, delighted to see how the efforts are paying off. We can’t wait to share the finished product.
SOLIDWORKS was not the only project we were working on this month. The Foundation to Fight H-ABC hosted a fundraising event this month, for which the Manor Country Club hosted rounds of tennis and golf, a silent auction, great food and live music. The proceeds are all going to research for a cure to H-ABC and the benefit of other rare diseases as well. Check out the video below: