Category Archives: Gear

Location: Why “Where” Matters

Choosing a location is a huge part of any project.  As stated back in our previous post, How Much Does A Video Cost?:

Location planning is critical to cost.  How many locations are needed? Is travel required?  Is a location fee required?  Is special licensing required?  Are accommodations needed for cast and crew?  What transportation requirements are there at each location?

Location is often one of the first corners to get cut when trimming a budget.  Why spend the cash on a studio space rental when you can just bring the camera into your personal office, or shoot an on-the-street style video just outside your office building?

Floyd Video Stills
Left: Game of CAD (see below) / Right: Floyd Prepares for Dallas 

The simple answer is “Because production is only one part of the project.”  More often than not, location is one of the biggest factors that affects post-production time and budget.  Factors such as sound, lighting, exposure, crowds, and passersby all directly influence your video simply because of where you put the camera.

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DSLR vs. Mirrorless Cameras

In the ever-changing world of cameras and media production, how do you know what cameras to use?  There is still a general buzz around DSLRs and why they are effective, many of those reasons still being valid.  However, the mirrorless camera models are actually turning the tide and in many areas its still not clear as to why.  There are many similarities between the two, but the differences make quite an impact.  In this recent article, writer Caleb Ward breaks down why DSLRs are not the best way to go for your next video project.  His reasons include:

Overpriced.

DSLRs used to be the top of the line and their prices are expensive, but those prices made sense.  Now, they’ve become “incredibly overpriced.”  In fact, mirrorless cameras are about half the cost, according to Ward.  The reason for this can be explained by nothing more than brand name recognition; Canon and Nikon bring significantly more impressive face value than the mirrorless cameras, which are being manufactured by companies like Panasonic and Sony, which are “not quite as accepted in the pro photography community.”  The advantages of the Canon cameras and hacks, however, short-change production, but lead to a great deal more work in post, which creates a much longer delay in getting the final product finished and available to clients.

DSLRs are bulky.

The camera size doesn’t typically matter, but a highly portable camera, especially at weddings and other live events, can make a BIG difference.  One of the biggest selling points of DSLRs in their initial release was their compact size; but why?  What were some of those original selling points?

  • Allows for more coverage; to move more quickly between cuts.
  • Less attention is drawn to the camera operator, which is especially advantageous for guerrilla style narrative filmmaking, documentary shooting and, most of all, commercial video.
  • Comfort.  As Ward points out, “if you’re going to be shooting all day on a shoulder rig, Glidecam, or Steadicam, you probably don’t want to be using a gigantic camera like the URSA mini or even a larger DSLR.”  Comfort, too, is not strictly a matter of personal endurance.  If the camera operator does not tire as fast, he or she will be able to keep the camera rolling longer and capture more footage under less strain and, as a result, the footage itself will maintain the same level of quality from the start of the day.

So what separates the Mirrorless cameras from the DSLRs?  They’re not THAT different in size are they?  Actually, yes: because mirrorless cameras don’t have a mirror-box mechanism, they’re smaller and lighter than their DSLR counterparts.  This, again, brings us back to comfort, which, in turn, means overall quality of the work.

Mirrorless Cameras Are More Revolutionary.

There was a time when DSLR cameras were at the cutting edge of camera technology — but that’s no longer the case. Mirrorless camera manufacturers are capable of updating their cameras much quicker than DSLR camera manufacturers.  Just look at the Sony a7S series of cameras. In a little over a year, Sony was able to create the a7S, a truly revolutionary low-light camera, and create a second version that added 4k recording and increased frame rates. Canon and Nikon, on the other hand, have been very slow to update their cameras. For example, the Canon 5D Mark III hasn’t been updated in over four years.

Mirrorless Cameras Are Faster.

The interface and start up, especially.  Mostly comes into play for guerrilla style shooting; the difference between getting that perfect shot or missing it completely.  Lenses are a big part of the shot as well, and usually the lenses you’d prefer for DSLRs can be used for the Mirrorless cameras too.

Continue reading DSLR vs. Mirrorless Cameras