Category Archives: Financial

The Biggest Advantages of Event Videos

As we said a while back in What Kind of Videos Do You Do?one of the services we offer is Event Videos.  Not to be confused with an extensive, multi-camera setup to record your event live, but rather produce a video prior to your function and screen it during your event.  This can be applied to any type of gathering; board meetings and conferences, galas, award ceremonies, fundraising events, and so on.  You may ask why this is worth considering; from our experience, here are some of the top reasons:

  1. Captive Audience.

    Any event presents you with an audience, yet a video can come as an unexpected and welcome surprise.  If your audience is one of, say, prospective investors and donors, a video can help encourage them to break out their checkbooks.  If former investors are present, a video can show them how their contribution was utilized and why.


  2. Length.Event videos can be longer than ones specifically made for your website or Vimeo/YouTube channel.  A well-shot, well-edited video may utilize music and photos or footage that would be otherwise difficult to present during a live speech – or at least not as seamlessly.  The words spoken to the crowd are tailored; you no longer run the risk of the speakers being struck with stage fright and captions can easily be added if necessary.  What this ultimately means is that whatever message or information you are trying to convey, it can be done in a more streamlined and engaging fashion, in a way that everyone can understand.

  3. Change of Pace.When it comes to your seminars, board meetings and the like, a video can be a welcome change to the otherwise familiar and monotonous pacing.  This works better than a digital presentation because the message is entirely self-contained.

  4. Self-Contained Message.Your audience no longer has to shift their focus back and forth between you, the speaker, and the visuals you’re showing.

  5. Music.In any type of venue, using music is especially advantageous because it allows you to set and thus control the emotional tone of the room.  Do you want to to tug the heartstrings of your investors?  Do you want your employees to feel enthusiastic and driven?  Or do you want to shake up an otherwise serious event with a bit of laughter and comedy?  Music enhances any such desired mood in a way that little else can, and even though you can play music live, you run the risk of levels being imbalanced, overpowering the speaker, or distracting the audience entirely (especially if it’s a recognizable tune).

  6. Audience Reaction.A video allows you to see their reaction, rather than posting the video elsewhere and receiving an email a few days later, if at all.  Additionally, while the video actually plays, you, as the speaker, can observe the audience.  Are they captivated?  Is the message being conveyed enough?  You can use the video’s running time to review the audience and adjust your wrap-up if necessary, or know that your original address will be as fitting as you expected and can step forward to deliver that wrap-up more confidently.  

 

If this sounds like a service you’d like to apply to your next function, we would be happy to work with you to produce an event video that suits your needs.  Contact us via email, sales@duomediaproductions.com, or give us a call at 301 – 221 – 7874.

We look forward to hearing from you!

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How Much Does A Video Cost? (pt.2)

Written by Jim Pennington.

So, your video is “in the can” and all that remains is post-production. Not much to consider in terms of cost as it is all the same from video to video, right?  Wrong!  Let’s look at some typical cost considerations for post-production that can vary significantly from project to project (check our services page for a description of these activities).

Length.  How long is the video?  Will it be a one-minute “talking head” video or a feature film? Were the best takes logged so the producer and editor don’t need to review all of the bad footage to get to the good?

Number of cameras and complexity of the shots.  How many cameras were used during the shoot? Was there just one camera that captured the whole piece in a few shots?  Was there just one camera, but many shots were taken from different angles that need to be integrated? Were multiple cameras used and footage from each needs to be integrated?

Voiceover.  Will a voiceover or narration be required? What level of talent is needed?  How long is the VO/narration?

ADR.  Additional Dialog Recording (also referred to as Automated Dialog Replacement) is required when the originally captured dialog is in some way unusable. Perhaps there was construction noise in the background or some pesky summer insects were chirping loudly.

Continue reading How Much Does A Video Cost? (pt.2)

How Much Does A Video Cost? (pt.1)

written by Jim Pennington

“How much does a video cost?”

This is the proverbial question asked of me by virtually every potential client.  My typical retort is, “How much does it cost to build a home?”  The comment is usually something like, “Well, I need to know how many rooms, how many floors, what type of construction….”

Precisely!  I can’t say how much a video will cost unless the parameters that go into producing a video are fully described.  This is rarely something that can be done “on the fly” unless I am using a similar project as a comparison.

So what are the factors that go into the cost of a video?  I begin here a two-part blog as we look at the three phases of producing a video: pre-production; production; and post-production.  Let’s examine some typical cost considerations for pre-production and production.

Concept.  Are we producing a simple testimonial, a training video, or a dramatic video? How long is the video?  What is the subject of the video?  Are there complex scenes?  Are there car chases?

Treatment and script. As we prepare the treatment and subsequent script, it’s once again important to know the complexity and length of the video.  More complex and longer videos mean higher writing costs.  Is significant creative writing needed or will we be working from existing marketing materials?  How many review/revision cycles will there be?

Location. Location planning is critical to cost.  How many locations are needed? Is travel required? Is a location fee required?  Is special licensing required?  Are accommodations needed for cast and crew?  What transportation requirements are there at each location?

Continue reading How Much Does A Video Cost? (pt.1)