Category Archives: Crowdfunding

Seasons Greetings from DUO!

As 2016 draws to a close, we’re taking a moment to review the past few months and that we’ve been working on.  So, what have we been up to?

Attending the 2016 TIVA-DC Peer Awards for one!  It’s one of the big highlights, both recently, and over the course of the year and it was another resounding success for us; we took home another set of awards, including:

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L-R: Jim Pennington, Robin C. Farrell, Brian Pennington, DL Moody, Dave Garner

A Special Recognition was also awarded to Jim Pennington: the Distinguished Service Award!

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Congratulations, Jim!

Our appreciation goes out to TIVA-DC for another year of recognition.  We’re already looking forward to next year!

We also went back into the studio for our client SOLIDWORKS for a number of videos; some featuring their product, Draftsight, which was the first of many shoots at DC Visionaries in Rockville, MD.  

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For others, we got to work with Kevin Brennan again to announce the approaching event, SOLIDWORKS World 2017…

Continue reading Seasons Greetings from DUO!

The Biggest Advantages of Event Videos

As we said a while back in What Kind of Videos Do You Do?one of the services we offer is Event Videos.  Not to be confused with an extensive, multi-camera setup to record your event live, but rather produce a video prior to your function and screen it during your event.  This can be applied to any type of gathering; board meetings and conferences, galas, award ceremonies, fundraising events, and so on.  You may ask why this is worth considering; from our experience, here are some of the top reasons:

  1. Captive Audience.

    Any event presents you with an audience, yet a video can come as an unexpected and welcome surprise.  If your audience is one of, say, prospective investors and donors, a video can help encourage them to break out their checkbooks.  If former investors are present, a video can show them how their contribution was utilized and why.


  2. Length.Event videos can be longer than ones specifically made for your website or Vimeo/YouTube channel.  A well-shot, well-edited video may utilize music and photos or footage that would be otherwise difficult to present during a live speech – or at least not as seamlessly.  The words spoken to the crowd are tailored; you no longer run the risk of the speakers being struck with stage fright and captions can easily be added if necessary.  What this ultimately means is that whatever message or information you are trying to convey, it can be done in a more streamlined and engaging fashion, in a way that everyone can understand.

  3. Change of Pace.When it comes to your seminars, board meetings and the like, a video can be a welcome change to the otherwise familiar and monotonous pacing.  This works better than a digital presentation because the message is entirely self-contained.

  4. Self-Contained Message.Your audience no longer has to shift their focus back and forth between you, the speaker, and the visuals you’re showing.

  5. Music.In any type of venue, using music is especially advantageous because it allows you to set and thus control the emotional tone of the room.  Do you want to to tug the heartstrings of your investors?  Do you want your employees to feel enthusiastic and driven?  Or do you want to shake up an otherwise serious event with a bit of laughter and comedy?  Music enhances any such desired mood in a way that little else can, and even though you can play music live, you run the risk of levels being imbalanced, overpowering the speaker, or distracting the audience entirely (especially if it’s a recognizable tune).

  6. Audience Reaction.A video allows you to see their reaction, rather than posting the video elsewhere and receiving an email a few days later, if at all.  Additionally, while the video actually plays, you, as the speaker, can observe the audience.  Are they captivated?  Is the message being conveyed enough?  You can use the video’s running time to review the audience and adjust your wrap-up if necessary, or know that your original address will be as fitting as you expected and can step forward to deliver that wrap-up more confidently.  

 

If this sounds like a service you’d like to apply to your next function, we would be happy to work with you to produce an event video that suits your needs.  Contact us via email, sales@duomediaproductions.com, or give us a call at 301 – 221 – 7874.

We look forward to hearing from you!

Into The Nexus!

From elaborate, sophisticated studio production and hurdling across the full breadth of downtown Frederick, to fundraisers and Blu-Ray menus, June 2016 was one of our busiest – and most productive! – yet.

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As we mentioned last month, the “Floyd Series” has become one of our biggest and most expansive projects.  Our client, SOLIDWORKS, has continued to give us a great deal of creative freedom to explore unconventional approaches to their video marketing.  The Floyd Series started at the end of 2015 with It’s No Secret, in which Floyd (played by Kevin Brennan) is introduced.  Since then, he has appeared in A Game of CAD: A Song of Design and EngineeringFloyd Prepares for Dallas and SOLIDWORKS World Wrap-Up video (coming soon).  We’ve been developing a series of additional videos, which were far more ambitious than any that have come before; but we like a creative challenge!  We brought Jason Krznarich onto the team to lend his expertise to creating the vastly complex system needed to pull off our vision. We rented the space at BlueRock Productions & Studio (Baltimore, Maryland) to shoot two of the three videos.

Later that same week, we went on location to downtown Frederick, Maryland, starting and ending in Baker Park, but traipsing just about everywhere in between.  This video was shot entirely on a GoPro, with additional help from Jason and Brian himself.

Though difficult, all these shoots were big successes and we’ve been in post production since, delighted to see how the efforts are paying off.  We can’t wait to share the finished product.

SOLIDWORKS was not the only project we were working on this month.  The Foundation to Fight H-ABC hosted a fundraising event this month, for which the Manor Country Club hosted rounds of tennis and golf, a silent auction, great food and live music.  The proceeds are all going to research for a cure to H-ABC and the benefit of other rare diseases as well.  Check out the video below:

 

Lastly, DUO is now on Instagram:  @duomediaproductions.
Check us out and give us a follow!

Quick Crowdfunding Tips for Those Who Don’t Have Time to Read a Book

After participating in two crowdfunding campaigns and a crowdfunding panel, I felt it would be a good idea to post some of my thoughts on successful and not-so-successful crowdfunding campaigns. Most of what I’m discussing here regards filmmaking campaigns, although most of these tips can be used for any type of campaign. So here are my numbered tips, in no particular order, because I find it so much easier to read things that are numbered.

1. Okay, I know the title of this blog is “Quick Crowdfunding Tips for those who don’t have time to read a book,” but seriously, you should read John Trigonis’s “Crowdfunding for Filmmakers.”  I wish I had read this before doing our campaign. Granted, it wasn’t out yet, but he still gave a lot of great info on his blog, some of which we followed, some of which we, regrettably, did not.

2. Tweet, Facebook and use your other social media sites often. Throughout our campaign I posted on our 3 different accounts multiple times a day. Using an app like Tweetdeck or Hootsuite, I would schedule at least one post per hour, so I didn’t always have to be sitting at the computer (even though I still sat there a lot.) Make your posts unique or else you risk being labeled as a spammer. Anytime you post, use relevant hashtags. If your film is a horror film use tags like #horror #indiefilm #SupportIndieFilm and be sure to use tags such as #gogofilm (if you’re on IndieGogo), #kickstarter (if you’re on Kickstarter), and so on. Direct your tweets to various crowdfunding groups. We directed many of ours to @IndieGogoFilm and @IndieReign that got retweeted because they thought what we said was funny. There are plenty of crowdfunding promoters out there such as @icrowdfundbuzz, @crowdhelps and more. Most importantly, build and engage your audience WELL before you launch your campaign. We learned that one the hard way.

3. Offer incentives for getting followers and likers. We released the poster after we reached 100 likes on Facebook, which really got people to push their friends to like our film. Don’t pay for Facebook likes. I could go into all the details, but basically paying for likes can actually lower the amount of interaction you have with your “fans.” Here’s a fantastic video explaining it all.

4. Don’t do it all yourself. Find others who are good at the social media stuff and have an online presence and recruit them to promote your film and campaign. Our biggest promoter was a lady who was unable to leave her house for a few months so she spent a lot of time blogging and on facebook. She blogged about us and “liked” EVERY SINGLE POST we ever put out there regarding our film. Her family also gave 6 different times to claim various levels of perks.

5. Know where your first 30-40% of funding is coming from and get it early. We got that 30-40%, but it came too late in the campaign. We should have pushed for that first portion much earlier on.

6. Encourage others to just visit your page even if they can’t give, have given already or plan to give later on. Having many visitors, shares, and whatnot helps push you higher in the ranking on the crowdfunding platform’s page.

7. Consider “Bonus Perks.” We had a Bonus Perk week where every day we had a bonus perk for anyone that gave at or over a certain amount for that day. (Mug Monday, T-shirt Tuesday, etc.) Our most popular bonus perk was a compilation of 12 of our short films we’ve done in the past decade. You can see the videos we created for the bonus perks at our film’s website apocalypserock.com.

8. Utilize your resources. If you’ve got a celebrity on board (even if just a local celeb), get them to tweet and post often! Our lead actor had a connection with a local rock station, so he got to go on the radio and talk about our campaign and film. Think about who you know, and who might be able to help you.