My first convention was Baltimore Comic Con in September of 2013. I knew about cosplay and I marveled (no pun intended) at the skill and detail some folks put into their work. I have always been very at home in Geek Culture, but privately and had never seen that world up close. It always seemed somehow out of reach; as a textbook introvert, I couldn’t see how I would be able to participate, but in my experience (both in costume and civvies) there is room for everyone.
Some debate still remains in the cosplay community, but it’s my belief that Geek and Con culture as a whole is an outward manifestation of fandom and creativity, no matter the form or skill level. Halloween was always my favorite holiday growing up. Tremendous creative opportunity can be found in dressing up for Halloween (or any costume-centered event) if you’re looking for it, but once Trick-Or-Treating fell out of fashion, there was a surprisingly large void that cosplay would one day, not only fill but expand. Cosplay is more than dressing up, it’s the meeting of worlds; the intersection of multiple fandoms, spectatorship and active creativity.
From elaborate, sophisticated studio production and hurdling across the full breadth of downtown Frederick, to fundraisers and Blu-Ray menus, June 2016 was one of our busiest – and most productive! – yet.
As we mentioned last month, the “Floyd Series” has become one of our biggest and most expansive projects. Our client, SOLIDWORKS, has continued to give us a great deal of creative freedom to explore unconventional approaches to their video marketing. The Floyd Series started at the end of 2015 with It’s No Secret, in which Floyd (played by Kevin Brennan) is introduced. Since then, he has appeared in A Game of CAD: A Song of Design and Engineering, Floyd Prepares for Dallas and SOLIDWORKS World Wrap-Up video (coming soon). We’ve been developing a series of additional videos, which were far more ambitious than any that have come before; but we like a creative challenge! We brought Jason Krznarich onto the team to lend his expertise to creating the vastly complex system needed to pull off our vision. We rented the space at BlueRock Productions & Studio (Baltimore, Maryland) to shoot two of the three videos.
Later that same week, we went on location to downtown Frederick, Maryland, starting and ending in Baker Park, but traipsing just about everywhere in between. This video was shot entirely on a GoPro, with additional help from Jason and Brian himself.
Though difficult, all these shoots were big successes and we’ve been in post production since, delighted to see how the efforts are paying off. We can’t wait to share the finished product.
SOLIDWORKS was not the only project we were working on this month. The Foundation to Fight H-ABC hosted a fundraising event this month, for which the Manor Country Club hosted rounds of tennis and golf, a silent auction, great food and live music. The proceeds are all going to research for a cure to H-ABC and the benefit of other rare diseases as well. Check out the video below:
So, your video is “in the can” and all that remains is post-production. Not much to consider in terms of cost as it is all the same from video to video, right? Wrong! Let’s look at some typical cost considerations for post-production that can vary significantly from project to project (check our services page for a description of these activities).
Length. How long is the video? Will it be a one-minute “talking head” video or a feature film? Were the best takes logged so the producer and editor don’t need to review all of the bad footage to get to the good?
Number of cameras and complexity of the shots. How many cameras were used during the shoot? Was there just one camera that captured the whole piece in a few shots? Was there just one camera, but many shots were taken from different angles that need to be integrated? Were multiple cameras used and footage from each needs to be integrated?
Voiceover. Will a voiceover or narration be required? What level of talent is needed? How long is the VO/narration?
ADR. Additional Dialog Recording (also referred to as Automated Dialog Replacement) is required when the originally captured dialog is in some way unusable. Perhaps there was construction noise in the background or some pesky summer insects were chirping loudly.
This is the proverbial question asked of me by virtually every potential client. My typical retort is, “How much does it cost to build a home?” The comment is usually something like, “Well, I need to know how many rooms, how many floors, what type of construction….”
Precisely! I can’t say how much a video will cost unless the parameters that go into producing a video are fully described. This is rarely something that can be done “on the fly” unless I am using a similar project as a comparison.
So what are the factors that go into the cost of a video? I begin here a two-part blog as we look at the three phases of producing a video: pre-production; production; and post-production. Let’s examine some typical cost considerations for pre-production and production.
Concept. Are we producing a simple testimonial, a training video, or a dramatic video? How long is the video? What is the subject of the video? Are there complex scenes? Are there car chases?
Treatment and script. As we prepare the treatment and subsequent script, it’s once again important to know the complexity and length of the video. More complex and longer videos mean higher writing costs. Is significant creative writing needed or will we be working from existing marketing materials? How many review/revision cycles will there be?
Location. Location planning is critical to cost. How many locations are needed? Is travel required? Is a location fee required? Is special licensing required? Are accommodations needed for cast and crew? What transportation requirements are there at each location?